B-Side is a monthly service that ships vinyl to your door. Geared towards busy millennials, B-Side offers a fun and innovative way of exploring vinyl. Users create an account online, queue up desired vinyl, and wait! Each month individuals receive a redesigned 45 record of their choice, as well as other collateral hidden in each new package. For my senior capstone project I created B-Side’s branding, packaging, as well as a small selection of vinyl available to users.  


The logo is interchangeable, attempting to respond to the curved nature of a record and the straight needle of a record player. 

Final B-Side Files logo combined-08.png
Card 0009 2017-06-08.jpg
Billboard 0230 2017-10-06.jpg
Banner 0113 2017-06-08.jpg
Packaging 0707 2017-06-07.jpg
Card 0014-1 2017-06-07 combined bus cards.png