B-Side is a monthly service that ships vinyl to your door. Geared towards busy millennials, B-Side offers a fun and innovative way of exploring vinyl. Users create an account online, queue up desired vinyl, and wait! Each month individuals receive a redesigned 45 record of their choice, as well as other collateral hidden in each new package. For my senior capstone project I created B-Side’s branding, packaging, as well as a small selection of vinyl available to users.
The logo is interchangeable, attempting to respond to the curved nature of a record and the straight needle of a record player.