Transforming a building with unrealized potential requires a fundamental understanding of how investment, first impressions, destination, and experience overlap to help shape a successful repositioning project. From financial strategy and branding, to programming and meaningful environments, design informs every decision along the way. I led the design of this SCB driven think-piece. Inspired by a vintage playbook, this brochure explores the various factors of repositioning projects.

A layered print component, growing in size to reveal a new “chapter”, was the starting point. The intent was to create a custom brochure to spark immediate interest. The grid was developed with flexibility in mind. The layout and titles reposition each time you turn the page.

Following the printed brochure, an online presence was developed. To see the full, interactive, digital brochure visit scb.com/repositioning.